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How to attract potential customers to your exhibition stand

time2012/11/07

Attending trade show, exhibiton, fairs and other events may increase your sales and enlights individuals about your products and service, despite rows of exhibiton stands, you can make your stand out to  attract potential customer, set up your exhibiton with bold, prominent signage,interesting giveaways and greeters who will attract potential customers, showing your products, making them easily accessible to attendance,

Set up your exhibition stand with prominent signage indicating your business name and website. Place banners, flags and large signs on each side of your stand so people will immediately see your business name. Ensure your signage is easily readable and attached firmly, without other objects blocking your name. If people pass by and don't see who you are, they'll be inclined to keep walking.

Place promotional objects on a table at the front of your exhibition. Put colorful, eye-catching toys and objects -- such as pens and key rings with your business name, logo, website and phone number -- on the table as handouts for potential customers. Those drawn to the free items may take a few minutes to linger at your stand to look at your products and services. After the event is over, those taking the promotional items may continue to use the objects, giving you another source of advertising.

Use greeters to attract the attention of passersby,
Once your greeter draws a crowd, seize the opportunity to demonstrate your goods.

Present your products for sale on tables, shelves and hanging bars. Make your display uncluttered, easily accessible, and place it at eye level or lower. Allow potential customers to handle your goods to get an idea of each product's quality. Hand out brochures, catalogues and other communications about your products to those who stop by your stand